Direct marketing is perhaps one of the most cost-effective forms of marketing available to businesses everywhere. Compared to campaigns wherein elaborately planned and created videos, print ads, and commercials are presented through television, radio, and the Internet, direct marketing techniques allow companies of varying sizes to channel their limited resources towards contacting targeted groups of consumers that are highly likely to produce favourable responses. There?s hardly any person who hasn?t encountered traditional methods of direct marketing before?if you?ve ever received direct mail or leaflets encouraging you to try out a new product, or text messages and emails announcing an innovative new service that you may be interested in, then you?ve been targeted as a potential new customer.
This marketing strategy is particularly useful because results can be accurately measured; a beauty salon, for instance, that advertises their new hair treatments and nail spa services through text messages sent to their existing customers will have a good chance of getting favourable responses because the customers they addressed have experienced their services before. These same customers are also very likely to bring their friends along, too, thus generating new business for the salon. Direct marketing methods aren?t always as simple as this, however; a poorly targeted campaign can fail to inspire the reaction it seeks. It would be a great help?and ultimately, a worthwhile investment?to educate oneself about the most effective ways to write compelling copy and demonstrate effective persuasion, and one can accomplish that by picking up the right marketing materials to learn from?like a Drayton Bird review that lets you in on the essential principles this marketing guru has compiled from over 50 years of experience.
In the United Kingdom, Drayton Bird has been named one of the people who shaped today?s marketing. He has worked with David Ogilvy (one of the most distinguished advertising executives in the world) who once stated that Drayton ?knows more about direct marketing than anyone in the world.? It?s very safe to say that Drayton Bird knows the direct marketing and copywriting industry inside and out; he has published four notable books on the subject: ?Commonsense Direct and Digital Marketing? (out in 17 languages); ?Salesletters That Sell,? ?Marketing Insights and Outrages,? and ?Direct Marketing for Lawyers.?
The marketing expert?s Common Sense Marketing and Copywriting Course will give business owners and enterprising individuals valuable creative insights that can significantly improve the way they write emails, sales letters, advertisements, radio and television scripts, and other marketing materials that can power advertising campaigns. Drayton Bird?s refreshing take on various practices can help people reevaluate the way they do business; with witty nuggets of knowledge on writing persuasively, transforming zero sales to outstanding numbers, common marketing mistakes, and taking advice from the correct advertising sources, Drayton Bird can help transform any struggling marketer into one who effectively communicates with his intended audience.
Buywithbonus.com is a review website for excellent products and services that would greatly benefit individuals and businesses involved in online marketing.? By purchasing the essential copywriting course and learning proper writing techniques from Drayton Bird, bonus products that can further enhance a company?s marketing initiatives will be made available to help any enterprise arrive at the marketing results they seek.
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